What is Direct Primary Care (DPC)?

Direct Primary Care (DPC) is a membership-based way to receive primary care. You pay one monthly fee and have a direct relationship with your physician, without insurance restrictions or high-volume clinic schedules. Your membership includes longer appointments, direct access to Dr. Badrun by call or secure message, and a personalized wellness plan built around your life.

What is New Essence Health, and how is it different from a traditional practice?

New Essence Health is a Direct Primary Care practice in Buckhead, Atlanta, with telehealth for patients across Georgia. We do not bill insurance for membership-covered primary care, so there are no copays or surprise bills for those services, and pricing is clear up front. Visits are longer and you can reach your physician directly. Whether you are uninsured and looking for an affordable way to get primary care, or you want to pair membership with a high-deductible or health share plan for major medical costs, membership is built around your needs.

Who can join New Essence Health?

New Essence Health cares for adults ages 18 to 64. We do not see children. Individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for membership. If you are unsure whether you qualify, contact us.

What is included in my membership?

Your $150 monthly membership includes direct physician care (unhurried visits with Dr. Badrun, contact between appointments by call or secure message, and care in person at our Buckhead, Atlanta office or by telehealth anywhere in Georgia, with no copays and no visit caps for membership-covered care); unlimited generic medications at no extra cost during your first year, shipped to your door (after the first year, generics remain available at low, cost-plus pricing; specialty medications without a generic equivalent, such as insulin or hormone therapies, are not included, and we guide you to at-cost pricing for them); labs and imaging at direct-rate prices with no insurance markups, completed at trusted local facilities; and insurance flexibility, so if you have health insurance you can still use it for labs, imaging, or prescriptions at any pharmacy or facility of your choice when that costs you less.

How do I become a member?

We keep our panel small so every member gets unhurried care, so joining is a simple three-step process. 1) Discovery call: schedule an introductory call or brief visit to talk about your health priorities, confirm the model fits what you want, and check panel availability. 2) Complete your membership: once accepted, complete your digital enrollment and set up your recurring membership payment. 3) Initial health evaluation: get access to your patient portal and schedule an extended baseline visit so we can build your care plan.

How is DPC different from concierge medicine?

Both offer small patient panels and more access to your physician. Concierge practices typically charge an annual retainer, commonly starting around $2,000, and still bill your insurance for visits. Direct Primary Care replaces insurance billing for primary care with one monthly membership.

How much does membership cost?

Membership is $150 per month, plus a one-time $125 enrollment fee that includes your Essence Care Health Kit. Additional household members have reduced pricing. There is no contract length.

Is there an enrollment fee?

Yes. A one-time $125 enrollment fee applies when you join, in addition to your $150 monthly membership. It includes your Essence Care Health Kit, a physician-curated blood pressure monitor, pulse oximeter, thermometer, and digital scale, so you can track your health at home and give Dr. Badrun accurate data between visits.

How does pricing work for families or multiple members of the same household?

Your primary household membership is $150 a month, with a $125 enrollment fee that includes your household's Essence Care Health Kit. Each additional household member joins at a reduced $140 a month, with a $75 enrollment fee, and receives the same care and direct access to Dr. Badrun. All members must be adults ages 18 to 64.

Is there a contract? What is your cancellation policy?

There is no long-term contract. We ask for one month's notice before you cancel so we can wrap up your care smoothly. If you decide to rejoin in the future, we would be glad to have you back. Re-enrollment after cancellation includes a $300 enrollment fee.

Does New Essence Health accept my private health insurance?

No. New Essence Health is a membership-based Direct Primary Care practice and does not bill insurance for our services. It is not health insurance, and you do not need health insurance to join. Membership is paid directly by you, whether or not you have coverage. If you have health insurance, you can still use it outside our practice for labs, imaging, prescriptions, specialist visits, or emergency care whenever that lowers your out-of-pocket cost. Individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for membership.

Do I still need health insurance?

Most people should keep some form of coverage for costs membership does not include: hospital stays, surgery, emergency care, and most specialist care. Membership covers your primary care with us. A licensed insurance professional can help you choose the right plan.

Can I use my Health Savings Account (HSA) to pay for my membership?

Yes, in many cases. Under the One Big Beautiful Bill Act, signed into law in 2025 and effective January 1, 2026, HSA funds can be used for direct primary care memberships. To qualify, the membership fee must stay within $150 a month for an individual or $300 a month for a family, and you must be enrolled in a qualifying high-deductible health plan (HDHP). Our individual membership fits within the limit. Households whose combined membership fees are above the $300 family limit may not qualify, so confirm with your HSA administrator or a tax professional.

Are in-person office visits available?

Yes. New Essence Health offers in-person visits at our Buckhead, Atlanta office, alongside telehealth for patients throughout Georgia. Many day-to-day primary care needs can be addressed virtually, but some visits, like your initial comprehensive intake and physical exams, are in person. Georgia state regulations require at least one in-person exam each year for telehealth patients, which your annual comprehensive physical already satisfies.

How do I schedule an appointment?

As a member, you can request visits directly by call or secure text, with no call center or referral required, for both in-office visits at our Buckhead, Atlanta location and virtual visits from anywhere in Georgia.

How long are appointments?

Appointments are built around your needs. While standard insurance-based primary care visits are often ten to fifteen minutes, our appointments typically range from thirty to sixty minutes, giving us time to explore your concerns, answer your questions, and build a plan together.

Do you offer virtual appointments?

Yes. In addition to in-person visits at our Buckhead, Atlanta office, New Essence Health provides telehealth visits for patients located in Georgia, whether you are traveling within the state or prefer the convenience of care from home.

What if I travel out of Georgia?

Telehealth is how we stay in touch when you travel. Contact us before your trip so we can let you know what is possible while you are away. For urgent needs or emergencies while traveling, go to the nearest urgent care or emergency room.

How effective is virtual care compared to an in-person visit?

For many ongoing primary care needs, telehealth offers the same personal attention as an in-person visit, without travel time. With your Essence Care Health Kit, virtual visits give Dr. Badrun accurate data to evaluate and manage your health from home. If a concern needs a hands-on exam, we will arrange an in-person visit at our Buckhead, Atlanta office.

Can I reach out between visits?

Yes. As a member you can reach out between visits by call, text, or email whenever a question or concern comes up. We aim to respond in a timely, personal way, though response times can vary. For emergencies, call 911.

Is there a limit to the number of visits I can have?

We do not set rigid visit limits. You have flexible access to in-person and telehealth appointments as needed for your health, scheduled around clinical need so our time stays available for thorough evaluations and prompt attention to acute concerns.

Which medications are covered with membership?

Unlimited generic medications are included during your first year, shipped directly to your door at no extra cost, whether that is two prescriptions or fifteen. Specialty medications without a generic equivalent, such as insulin and hormone therapies, are not included in the membership. We guide you to at-cost pricing for them.

What happens to medication pricing after the first year?

The first-year benefit is a one-time welcome benefit for new members and does not reset if you cancel and rejoin. After your first year, generics remain available at low, cost-plus pricing, below standard retail. For specialty medications without a generic equivalent, we continue to guide you to at-cost pricing at any time.

How affordable are labs and imaging for members?

Because there are no insurance markups, members pay discounted cash rates for labs and imaging, which can be much lower than typical hospital and health-system prices. Tests are done at a convenient local facility, and you see the price before anything is run. If you would rather use your health insurance for diagnostic tests, the choice is yours.

Do you treat chronic conditions?

Yes. We partner with members to manage conditions such as hypertension, type 2 diabetes, high cholesterol, thyroid disorders, and cardiovascular risk factors, with extended visits and ongoing monitoring through your Essence Care Health Kit.

How do you take care of acute issues?

When you feel unwell, you can contact Dr. Badrun directly, without phone trees or a triage desk. Together, we decide on the right next step, whether that is an in-person visit at our Buckhead, Atlanta office or a virtual consultation. For severe or life-threatening emergencies, call 911 or go directly to the nearest emergency room.

Do you provide preventive care?

Yes. Preventive care is the foundation of our practice. Membership includes annual comprehensive physicals, screening recommendations, and proactive health monitoring, with time for a thorough evaluation.

What happens if I need specialist care?

We stay at the center of your care. If you need specialized testing or consultations outside our practice, Dr. Badrun guides and coordinates the referral process.

What should I do in a medical emergency?

Always seek immediate emergency care. If you have severe symptoms such as chest pressure, difficulty breathing, or sudden neurological changes, call 911 or go directly to the nearest emergency department. Do not wait to reach us first. New Essence Health provides ongoing primary care, not emergency services.

What about after-hours urgent issues?

As a member, you can message or call our office for urgent guidance after hours, and when possible, Dr. Badrun will help triage your symptoms or offer advice. New Essence Health is not a 24-hour emergency center or walk-in urgent care, so there may be times after hours when hands-on care, imaging, or testing is needed right away. In those situations, or if we cannot be reached promptly, a local urgent care clinic is the safest option, and we will coordinate follow-up with you the next business day.

What is your policy on controlled substances?

Your long-term health and safety come first. We take a conservative approach to prescribing controlled medications such as opioids and benzodiazepines. For chronic pain, we partner with a pain management specialist and explore effective non-narcotic options together. For anxiety and mental health, we prioritize evidence-based first-line therapies and holistic techniques, and connect you with trusted psychiatric specialists when needed. For the safety of patients and staff, we do not store or dispense controlled substances at our Buckhead, Atlanta office.

Do you provide vaccinations?

We review your immunization needs as part of your annual physical and give personalized guidance. We do not administer vaccinations in our office, but we can point you to nearby options such as your local pharmacy or health department.

Do you see patients who do not speak English?

Yes. Dr. Badrun speaks English, Spanish, Bangla, Urdu, and Hindi, in person at our Buckhead, Atlanta office and through telehealth across Georgia.

Terms of Use - newessencehealth.com

Terms of Use

Farzana Badrun, MD, PC, d/b/a New Essence Health

Effective date: October 28, 2026

1. Acceptance of These Terms

By using this website, you agree to these Terms of Use. If you do not agree, please do not use the site.

This website is operated by Farzana Badrun, MD, PC, doing business as New Essence Health (“New Essence Health,” “we,” “us,” or “our”), a Georgia professional corporation located at 3143 E Shadowlawn Ave NE, Atlanta, GA 30305. These Terms apply to the public website at newessencehealth.com and its public informational pages and inquiry forms (together, the “Site”). The Site does not include patient portals, clinical messaging, telemedicine platforms, or payment services, which are governed by their applicable separate agreements and notices.

These Terms govern public website use only. They do not govern clinical care, membership, fees, recurring payments, or informed consent. Separate patient, membership, portal, payment, and consent agreements control those matters and prevail over these Terms in the event of a conflict concerning their subject matter. These Terms do not replace the Privacy Policy or any applicable Notice of Privacy Practices, or authorize uses or disclosures requiring separate consent or authorization.

2. No Medical Advice and No Patient-Physician Relationship

The Site provides general information about our practice and about health topics. It is educational only and is not medical advice, diagnosis, or treatment. Do not use it as a substitute for professional medical care.

Visiting the Site, reading its content, or submitting a general inquiry does not, by itself, establish a patient-physician relationship. Our usual enrollment process requires completion of the required agreements and confirmation of acceptance by the practice. Nothing in these Terms overrides a relationship or professional duty that arises under applicable law or from care actually provided.

In an emergency, call 911 or go to the nearest emergency room. Do not use the Site, email, or web forms to reach us about urgent or emergency symptoms. Messages sent through the Site are not monitored in real time.

Health information changes, and individual circumstances differ. We do not guarantee that Site content is complete, current, or right for your situation, and we make no promises about specific health outcomes. Telemedicine services are offered to people located in Georgia at the time of the visit, when clinically appropriate, and are not available in every situation.

3. Intellectual Property

Ownership. Unless otherwise noted, all content on the Site is owned by or licensed to Farzana Badrun, MD, PC and is protected by U.S. copyright and other intellectual property laws. This includes text, articles, graphics, logos, images, video, audio, page layouts, and the underlying code. © 2026 Farzana Badrun, MD, PC d/b/a New Essence Health. All rights reserved.

Trademarks. “New Essence Health,” our logo, and related names and marks are trademarks or service marks of the practice, whether or not registered. You may not use them without our prior written permission.

Limited license. We grant you a limited, non-exclusive, non-transferable, revocable license to view the Site and to print or download a single copy of its pages for your own personal, non-commercial use, as long as you keep all copyright and other notices intact.

Restrictions. Without our prior written permission, and except for fair use or other uses permitted by applicable law, you may not:

copy, reproduce, republish, post, or distribute Site content, except as allowed above.
modify, adapt, or create derivative works from Site content.
use Site content, our name, or our logo for commercial purposes or to suggest an affiliation or
endorsement.
scrape, harvest, or systematically collect content from the Site by automated means.
remove or alter any copyright, trademark, or other proprietary notice.

To request permission to use our content, contact us using the information in Section 7. You may also use that contact information to report a suspected infringement, identifying the work, the material at issue and its location on the Site, and your contact details. This contact procedure is not a representation that the practice has designated a statutory DMCA agent.

4. Using the Site

Acceptable use. You agree to use the Site only for lawful purposes. You may not:

violate any law or regulation.
attempt to gain unauthorized access to the Site, its servers, or any connected systems.
introduce viruses, malware, or other harmful code.
interfere with or disrupt the Site or its security.
impersonate another person or submit false or misleading information.
use the Site to send spam or unsolicited advertising.

Information you send us. Contact forms and email are not secure channels for sensitive health information. Please do not send diagnoses, test results, medication lists, or other details about your health through the Site until we have set up a secure method with you.

Privacy. Our Privacy Policy explains how we collect, use, and disclose information through the Site, including information collected through cookies and similar technologies.

Privacy. Our Privacy Policy explains how we collect, use, and disclose information through the Site, including information collected through cookies and similar technologies.Our Notice of Privacy Practices describes how we handle protected health information of patients under HIPAA. Acceptance of these Terms does not constitute consent to marketing communications or authorization to use or disclose health information where separate consent or authorization is required. We will request any required consent or authorization separately.

Third-party links and tools. The Site may link to independent websites or to scheduling, portal, payment, or other services supplied by third parties. A link to an independent website is not an endorsement, and we do not control that website’s content or practices. Third-party services may have their own terms and privacy notices, which you should review. Our use of a vendor does not relieve us of our own legal, contractual, privacy, or professional obligations.

If you receive access to another account, keep your credentials confidential, use only access authorized to use, and promptly notify the practice of suspected unauthorized access. The applicable account or patient agreement governs account use. You are not under these Terms unauthorized merely because it occurred through.

5. Disclaimers and Limits on Liability

The Site is provided “as is.” We provide the Site and its content on an “as is” and “as available” basis, without warranties of any kind, express or implied, including warranties of accuracy, completeness, fitness for a particular purpose, or non-infringement. We do not promise that the Site will be uninterrupted, error-free, or free of harmful components.

Limit on liability. Subject to the exceptions below and to the fullest extent permitted by law, Farzana Badrun, MD, PC and its owners, physicians, employees, and agents will not be liable for indirect, incidental, special, consequential, or punitive damages arising from use of, inability to use, or reliance on the public informational Site. This exclusion does not exclude all direct damages.

Aggregate cap. Subject to the exceptions below and to the fullest extent permitted by law, the total aggregate liability of the practice and the persons identified above for claims arising from the public informational Site will not exceed [aggregate cap amount to be approved by counsel before publication]. This cap is separate from the exclusion of specified categories of damages above.

Indemnification. To the extent permitted by law, you agree to indemnify Farzana Badrun, MD, PC and its owners, employees, and agents for damages and reasonable expenses, including reasonable attorneys’ fees, awarded in a third-party claim or paid in a settlement you approve, but only to the extent caused by your unlawful use of the Site or material breach of these Terms. This obligation does not apply to losses caused by the negligence, misconduct, or breach of duty of a person seeking indemnification, and does not impose a separate duty on you to defend a claim. We will give you reasonably prompt notice of a claim and a reasonable opportunity to participate in its resolution. No settlement may impose an admission or nonmonetary obligation on you without your written consent.

Exceptions and preserved rights. The warranty disclaimers, damages exclusion, and aggregate cap in this Section apply only to the public informational Site. They do not apply to clinical care, professional negligence, duties owed to patients, obligations under separate patient agreements, breaches of privacy, confidentiality, or security obligations, fraud, gross negligence, or willful misconduct. Nothing in these Terms excludes or limits liability or rights that cannot lawfully be excluded or limited. Where applicable law does not permit a disclaimer or limitation, it does not apply to that extent.

6. Governing Law, Changes, and General Terms

Governing law. These Terms are governed by Georgia law, without regard to conflict-of-law rules, subject to applicable nonwaivable law. To the extent permitted by law, disputes arising from these Terms or public Site use must be brought in the state courts in Fulton County, Georgia, or, where federal subject-matter jurisdiction exists, the United States District Court for the Northern District of Georgia, Atlanta Division. You and the practice consent to personal jurisdiction in those courts. This provision does not govern disputes under separate patient or membership agreements.

Changes. We may revise these Terms prospectively. The effective date identifies the current version. We will provide conspicuous notice on the Site of material changes before they take effect and request renewed affirmative acceptance where appropriate or required by law. Changes do not apply retroactively to claims or disputes arising before their effective date. Continued use alone does not constitute acceptance where applicable law requires additional notice or affirmative consent.

Severability and entire agreement. If any provision is unenforceable, the remaining provisions remain in effect to the extent permitted by law. These Terms constitute the agreement concerning public Site use only. The Privacy Policy describes our information practices and is not a blanket consent or authorization. Separate patient, membership, portal, payment, and consent agreements remain in effect and control their respective subject matter as described in Section 1.

Suspension and termination. We may restrict public Site access as reasonably necessary to address misuse, security risks, legal requirements, or Site maintenance or discontinuation. We will provide notice where reasonably practicable, unless immediate action is needed or notice is prohibited by law. Restricting public Site access does not itself terminate a patient relationship or membership, cancel obligations under separate agreements, or limit rights of access to medical records or other patient rights. Any restriction on clinical portal access or termination of care is subject to applicable law, professional duties, and the governing patient agreements.

7. Contact Us

Farzana Badrun, MD, PC d/b/a New Essence Health

3143 E Shadowlawn Ave NE, Atlanta, GA 30305

Phone: (770) 637-1544

Email: info@newessencehealth.com

Website: newessencehealth.com

Terms of Use

1. Acceptance of These Terms

2. No Medical Advice and No Patient-Physician Relationship

3. Intellectual Property

4. Using the Site

5. Disclaimers and Limits on Liability

6. Governing Law, Changes, and General Terms

7. Contact Us

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