What is Direct Primary Care (DPC)?

Direct Primary Care (DPC) is a membership-based way to receive primary care. You pay one monthly fee and have a direct relationship with your physician, without insurance restrictions or high-volume clinic schedules. Your membership includes longer appointments, direct access to Dr. Badrun by call or secure message, and a personalized wellness plan built around your life.

What is New Essence Health, and how is it different from a traditional practice?

New Essence Health is a Direct Primary Care practice in Buckhead, Atlanta, with telehealth for patients across Georgia. We do not bill insurance for membership-covered primary care, so there are no copays or surprise bills for those services, and pricing is clear up front. Visits are longer and you can reach your physician directly. Whether you are uninsured and looking for an affordable way to get primary care, or you want to pair membership with a high-deductible or health share plan for major medical costs, membership is built around your needs.

Who can join New Essence Health?

New Essence Health cares for adults ages 18 to 64. We do not see children. Individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for membership. If you are unsure whether you qualify, contact us.

What is included in my membership?

Your $150 monthly membership includes direct physician care (unhurried visits with Dr. Badrun, contact between appointments by call or secure message, and care in person at our Buckhead, Atlanta office or by telehealth anywhere in Georgia, with no copays and no visit caps for membership-covered care); unlimited generic medications at no extra cost during your first year, shipped to your door (after the first year, generics remain available at low, cost-plus pricing; specialty medications without a generic equivalent, such as insulin or hormone therapies, are not included, and we guide you to at-cost pricing for them); labs and imaging at direct-rate prices with no insurance markups, completed at trusted local facilities; and insurance flexibility, so if you have health insurance you can still use it for labs, imaging, or prescriptions at any pharmacy or facility of your choice when that costs you less.

How do I become a member?

We keep our panel small so every member gets unhurried care, so joining is a simple three-step process. 1) Discovery call: schedule an introductory call or brief visit to talk about your health priorities, confirm the model fits what you want, and check panel availability. 2) Complete your membership: once accepted, complete your digital enrollment and set up your recurring membership payment. 3) Initial health evaluation: get access to your patient portal and schedule an extended baseline visit so we can build your care plan.

How is DPC different from concierge medicine?

Both offer small patient panels and more access to your physician. Concierge practices typically charge an annual retainer, commonly starting around $2,000, and still bill your insurance for visits. Direct Primary Care replaces insurance billing for primary care with one monthly membership.

How much does membership cost?

Membership is $150 per month, plus a one-time $125 enrollment fee that includes your Essence Care Health Kit. Additional household members have reduced pricing. There is no contract length.

Is there an enrollment fee?

Yes. A one-time $125 enrollment fee applies when you join, in addition to your $150 monthly membership. It includes your Essence Care Health Kit, a physician-curated blood pressure monitor, pulse oximeter, thermometer, and digital scale, so you can track your health at home and give Dr. Badrun accurate data between visits.

How does pricing work for families or multiple members of the same household?

Your primary household membership is $150 a month, with a $125 enrollment fee that includes your household's Essence Care Health Kit. Each additional household member joins at a reduced $140 a month, with a $75 enrollment fee, and receives the same care and direct access to Dr. Badrun. All members must be adults ages 18 to 64.

Is there a contract? What is your cancellation policy?

There is no long-term contract. We ask for one month's notice before you cancel so we can wrap up your care smoothly. If you decide to rejoin in the future, we would be glad to have you back. Re-enrollment after cancellation includes a $300 enrollment fee.

Does New Essence Health accept my private health insurance?

No. New Essence Health is a membership-based Direct Primary Care practice and does not bill insurance for our services. It is not health insurance, and you do not need health insurance to join. Membership is paid directly by you, whether or not you have coverage. If you have health insurance, you can still use it outside our practice for labs, imaging, prescriptions, specialist visits, or emergency care whenever that lowers your out-of-pocket cost. Individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for membership.

Do I still need health insurance?

Most people should keep some form of coverage for costs membership does not include: hospital stays, surgery, emergency care, and most specialist care. Membership covers your primary care with us. A licensed insurance professional can help you choose the right plan.

Can I use my Health Savings Account (HSA) to pay for my membership?

Yes, in many cases. Under the One Big Beautiful Bill Act, signed into law in 2025 and effective January 1, 2026, HSA funds can be used for direct primary care memberships. To qualify, the membership fee must stay within $150 a month for an individual or $300 a month for a family, and you must be enrolled in a qualifying high-deductible health plan (HDHP). Our individual membership fits within the limit. Households whose combined membership fees are above the $300 family limit may not qualify, so confirm with your HSA administrator or a tax professional.

Are in-person office visits available?

Yes. New Essence Health offers in-person visits at our Buckhead, Atlanta office, alongside telehealth for patients throughout Georgia. Many day-to-day primary care needs can be addressed virtually, but some visits, like your initial comprehensive intake and physical exams, are in person. Georgia state regulations require at least one in-person exam each year for telehealth patients, which your annual comprehensive physical already satisfies.

How do I schedule an appointment?

As a member, you can request visits directly by call or secure text, with no call center or referral required, for both in-office visits at our Buckhead, Atlanta location and virtual visits from anywhere in Georgia.

How long are appointments?

Appointments are built around your needs. While standard insurance-based primary care visits are often ten to fifteen minutes, our appointments typically range from thirty to sixty minutes, giving us time to explore your concerns, answer your questions, and build a plan together.

Do you offer virtual appointments?

Yes. In addition to in-person visits at our Buckhead, Atlanta office, New Essence Health provides telehealth visits for patients located in Georgia, whether you are traveling within the state or prefer the convenience of care from home.

What if I travel out of Georgia?

Telehealth is how we stay in touch when you travel. Contact us before your trip so we can let you know what is possible while you are away. For urgent needs or emergencies while traveling, go to the nearest urgent care or emergency room.

How effective is virtual care compared to an in-person visit?

For many ongoing primary care needs, telehealth offers the same personal attention as an in-person visit, without travel time. With your Essence Care Health Kit, virtual visits give Dr. Badrun accurate data to evaluate and manage your health from home. If a concern needs a hands-on exam, we will arrange an in-person visit at our Buckhead, Atlanta office.

Can I reach out between visits?

Yes. As a member you can reach out between visits by call, text, or email whenever a question or concern comes up. We aim to respond in a timely, personal way, though response times can vary. For emergencies, call 911.

Is there a limit to the number of visits I can have?

We do not set rigid visit limits. You have flexible access to in-person and telehealth appointments as needed for your health, scheduled around clinical need so our time stays available for thorough evaluations and prompt attention to acute concerns.

Which medications are covered with membership?

Unlimited generic medications are included during your first year, shipped directly to your door at no extra cost, whether that is two prescriptions or fifteen. Specialty medications without a generic equivalent, such as insulin and hormone therapies, are not included in the membership. We guide you to at-cost pricing for them.

What happens to medication pricing after the first year?

The first-year benefit is a one-time welcome benefit for new members and does not reset if you cancel and rejoin. After your first year, generics remain available at low, cost-plus pricing, below standard retail. For specialty medications without a generic equivalent, we continue to guide you to at-cost pricing at any time.

How affordable are labs and imaging for members?

Because there are no insurance markups, members pay discounted cash rates for labs and imaging, which can be much lower than typical hospital and health-system prices. Tests are done at a convenient local facility, and you see the price before anything is run. If you would rather use your health insurance for diagnostic tests, the choice is yours.

Do you treat chronic conditions?

Yes. We partner with members to manage conditions such as hypertension, type 2 diabetes, high cholesterol, thyroid disorders, and cardiovascular risk factors, with extended visits and ongoing monitoring through your Essence Care Health Kit.

How do you take care of acute issues?

When you feel unwell, you can contact Dr. Badrun directly, without phone trees or a triage desk. Together, we decide on the right next step, whether that is an in-person visit at our Buckhead, Atlanta office or a virtual consultation. For severe or life-threatening emergencies, call 911 or go directly to the nearest emergency room.

Do you provide preventive care?

Yes. Preventive care is the foundation of our practice. Membership includes annual comprehensive physicals, screening recommendations, and proactive health monitoring, with time for a thorough evaluation.

What happens if I need specialist care?

We stay at the center of your care. If you need specialized testing or consultations outside our practice, Dr. Badrun guides and coordinates the referral process.

What should I do in a medical emergency?

Always seek immediate emergency care. If you have severe symptoms such as chest pressure, difficulty breathing, or sudden neurological changes, call 911 or go directly to the nearest emergency department. Do not wait to reach us first. New Essence Health provides ongoing primary care, not emergency services.

What about after-hours urgent issues?

As a member, you can message or call our office for urgent guidance after hours, and when possible, Dr. Badrun will help triage your symptoms or offer advice. New Essence Health is not a 24-hour emergency center or walk-in urgent care, so there may be times after hours when hands-on care, imaging, or testing is needed right away. In those situations, or if we cannot be reached promptly, a local urgent care clinic is the safest option, and we will coordinate follow-up with you the next business day.

What is your policy on controlled substances?

Your long-term health and safety come first. We take a conservative approach to prescribing controlled medications such as opioids and benzodiazepines. For chronic pain, we partner with a pain management specialist and explore effective non-narcotic options together. For anxiety and mental health, we prioritize evidence-based first-line therapies and holistic techniques, and connect you with trusted psychiatric specialists when needed. For the safety of patients and staff, we do not store or dispense controlled substances at our Buckhead, Atlanta office.

Do you provide vaccinations?

We review your immunization needs as part of your annual physical and give personalized guidance. We do not administer vaccinations in our office, but we can point you to nearby options such as your local pharmacy or health department.

Do you see patients who do not speak English?

Yes. Dr. Badrun speaks English, Spanish, Bangla, Urdu, and Hindi, in person at our Buckhead, Atlanta office and through telehealth across Georgia.

Terms of Service - newessencehealth.com

New Essence Health Terms of Service

Effective date: October 11, 2026

1. Acceptance of these terms

These Terms of Service (“Terms”) govern your use of newessencehealth.com (the “Website”), which is operated by New Essence Health, P.C. (“New Essence Health,” “we,” “us” or “our”), a direct primary care practice at 3143 E Shadowlawn Ave NE, Atlanta, GA 30305.

By using the Website, you agree to these Terms and to our Privacy Policy. If you do not agree, please do not use the Website.

The Website is intended for adults aged 18 and older. If you are under 18, please do not use the Website or submit information through it.

2. Information only, not medical advice

The content on the Website, including blog posts, articles and FAQs, is for general educational purposes. It is not medical advice, diagnosis or treatment, and it is not a substitute for care from a licensed clinician who knows your history.

No doctor-patient relationship. Visiting the Website, reading its content, or sending us a message, form or email does not create a doctor-patient relationship. That relationship begins only after you complete enrollment and we have agreed in writing to provide care.

Do not rely on the Website for urgent needs. If you think you have a medical emergency, call 911 or go to the nearest emergency department. Do not use the Website, email or text to ask for urgent help.

Please do not send sensitive health details through website forms, email or text. See our Privacy Policy for how to contact us safely.

Information may change. Medical knowledge and guidelines change, and content may be out of date. Talk to your own clinician before making health decisions.

3. Membership, telemedicine and services

The Website describes our direct primary care membership and our in-person and telemedicine services. Descriptions on the Website are general and may change.

A separate agreement controls. Membership, fees, services and cancellation are governed by the written Membership Agreement and consent forms you sign when you enroll. If they differ from the Website, the signed documents control.

Not insurance. Direct primary care membership is not health insurance and does not replace it. We encourage you to keep health insurance for emergencies, hospital care, specialist care and other services a membership does not cover.

Services are not guaranteed. We do not guarantee any particular outcome, test result, treatment, appointment time or availability. Some conditions or requests may not be suitable for telemedicine or for our practice, and we may refer you elsewhere.

Telemedicine location. Telemedicine visits are available to patients who are physically located in Georgia at the time of the visit. Care outside Georgia may be limited.

Eligibility. Our services are for adults aged 18 to 64. We may decline to enroll someone, or refer them elsewhere, when we are not able to meet their needs safely. Ending care after enrollment follows your Membership Agreement and applicable law, including reasonable notice where required.

4. Appointments and communications

When you book a free discovery call, request an appointment or contact us through the Website, you agree to give us accurate information. Discovery calls are for questions about the practice and are not medical visits.

By giving us your phone number or email address, you agree that we may contact you by phone, text message or email about your inquiry, appointments and practice updates. Consent to texts or marketing messages is not required to enroll or to receive care. Message and data rates may apply. You can opt out of marketing messages at any time by replying STOP to a text or clicking “unsubscribe” in an email. We will still send messages about appointments and your account.

Email and text are not secure ways to share health information. Please use them only for scheduling and general questions.

5. Acceptable use

You agree to use the Website only for lawful purposes. You agree not to:

submit false, misleading or someone else’s personal information;

upload or send malware, or try to disrupt, probe or gain unauthorized access to the Website or its servers;

use bots, scrapers or other automated tools to collect content or data from the Website without our written permission;

submit spam, advertising or harassing, unlawful or abusive messages through our forms;

impersonate any person or organization, or misrepresent your connection to us; or

use the Website in a way that violates any law or the rights of others.

If you send us a message or other content through the Website, you give us permission to use it to respond to you and to operate the practice, as described in our Privacy Policy. We may block access to the Website if we believe these rules have been broken.

6. Intellectual property, third-party links and Google services

Our content. The Website’s text, articles, graphics, logos, name and design belong to New Essence Health or its licensors and are protected by copyright and trademark law. You may view the Website and share links to it. You may print or copy a small amount of content for personal, non-commercial use if you keep our copyright notice. You may not copy, republish, sell or create derivative works from the Website without our written permission.

Third-party links and services. The Website may link to other sites or use outside services, such as Google Analytics, Google Maps, Google reCAPTCHA, Google Ads, scheduling tools and social media platforms. We do not control these services and are not responsible for their content, policies or practices. Your use of them is governed by their own terms and privacy policies, including Google’s Terms of Service and Google’s Privacy Policy.

Advertising. We may advertise our services online. Advertising is not medical advice, and an ad is not a promise of any result.

7. Disclaimers, limitation of liability and indemnity

Website provided “as is.” TO THE FULLEST EXTENT THE LAW ALLOWS, THE WEBSITE AND ITS CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. We do not promise that the Website will be uninterrupted, error-free or free of harmful components, or that its content is complete or current.

Limitation of liability. To the fullest extent the law allows, New Essence Health, Dr. Badrun and our staff and contractors are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits or data, arising from your use of the Website or reliance on its content. Our total liability to you for all claims relating to the Website will not exceed $100. Nothing in these Terms limits liability that cannot be limited by law, including liability for professional services you receive as a patient, which is governed by the laws of Georgia and your signed agreements. Nothing in these Terms waives any right you have under HIPAA or other applicable law.

Indemnity. You agree to cover reasonable losses we incur from your misuse of the Website or your violation of these Terms, to the extent the law allows.

8. Governing law, changes and contact

Governing law. These Terms are governed by the laws of the State of Georgia, without regard to conflict-of-law rules. Any dispute about the Website or these Terms will be brought in the state or federal courts located in Fulton County, Georgia, and you agree to their jurisdiction, except where the law requires otherwise. Before starting a legal claim about the Website, please contact us and give us 30 days to try to resolve it informally.

Changes. We may update the Website and these Terms from time to time. The “Effective date” above shows the latest version. By continuing to use the Website after changes are posted, you accept the updated Terms.

Termination. We may suspend or end your access to the Website at any time if you violate these Terms or if we need to protect the Website or others.

Severability. If any part of these Terms is found unenforceable, the rest stays in effect. Our failure to enforce a part is not a waiver of it. These Terms, together with the Privacy Policy and any agreement you sign with us, are the entire agreement about your use of the Website. You may not transfer your rights under these Terms. We may transfer ours as part of a sale or reorganization of the practice.

10.Contact us.

New Essence Health, P.C.

3143 E Shadowlawn Ave NE, Atlanta, GA 30305

Phone: (770) 637-1544

Email: info@newessencehealth.com

Website: newessencehealth.com

New Essence Health Terms of Service

1. Acceptance of these terms

2. Information only, not medical advice

3. Membership, telemedicine and services

4. Appointments and communications

5. Acceptable use

6. Intellectual property, third-party links and Google services

7. Disclaimers, limitation of liability and indemnity

8. Governing law, changes and contact

10.Contact us.

Committed to Your Journey Toward Better Health Every Day

Phone

Email

Address

Quick Link

Committed to Your Journey Toward Better Health Every Day

Call / Text

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Join

New Essence Health Terms of Service

1. Acceptance of these terms

2. Information only, not medical advice

3. Membership, telemedicine and services

4. Appointments and communications

5. Acceptable use

6. Intellectual property, third-party links and Google services

7. Disclaimers, limitation of liability and indemnity

8. Governing law, changes and contact

10.Contact us.

Phone

Email

Address

A Year of Generic Medications at No Additional Cost