Services

Care Designed
for You

Your physician, Dr. Badrun, in person or through telemedicine across Georgia.

Every life is different, your care should be too.

At New Essence Health, we take the time to understand your unique needs, goals, and lifestyle, then provide compassionate, evidence-based, and holistic care built around you.

One flat monthly membership covers your primary care,
with in-person visits in Buckhead, Atlanta, and telemedicine across Georgia.

What You Want From a Primary Care Physician (PCP)

You want to be heard, not processed: a doctor who asks a real question and waits for the real answer.

You want to understand what is happening with your body, in plain language, with time for your questions.

You want to know what it costs before it costs you anything: one flat monthly fee, spelled out in your membership agreement.

You want your time respected, whether you are fitting in a visit between shifts or have the afternoon free.

You want support when you need it: a text, a call, or a video visit instead of a phone maze.

"I want to give you the kind of care I have spent my own life searching for in a doctor: attentive, unhurried, and truly present."
— Dr. Farzana Badrun, MD, MPH
Doctor checking a patient's heart with a stethoscope, preventive heart health and annual physicals in Atlanta

A Different Kind of Primary Care

Direct primary care at New Essence Health means a primary care doctor who knows you and has time to talk.

If you have spent years feeling like a number in an exam room: here, your doctor knows your name and your history.

If you are a busy professional: a video visit can fit into your day when an in-person exam is not needed.

If you have decided it is time to put your own health first: we meet you exactly where you are.

If you are tired of being bounced between the nurse line and scheduling: you have one doctor to contact directly, as described in your membership agreement.

If you are an employer looking for a meaningful benefit for your team: learn about direct primary care for employers.

If you have ever been surprised by a medical bill: your membership fee is flat and known up front, and lab and imaging prices are shared before you agree to a test.

One doctor. One relationship. Whoever you are.
That is the whole model: care built around the relationship instead of the billing code.

What Your Direct Primary Care Membership Includes

Real Conversations, Not Rushed Visits

Every visit starts with listening: not a checklist, but a real conversation about you. You will have time to explain what is going on, ask questions, and leave with a clear understanding of your care plan, not just a prescription.

Direct Access to Your Doctor

Message or call your doctor directly when something comes up, instead of going through a nurse line or answering service. Response times and after-hours access are described in your membership agreement.

Telemedicine Across Georgia

Choose in-person care in Buckhead, Atlanta, or a secure video visit from wherever you are in Georgia, with the same unhurried care either way.
Georgia Composite Medical Board rules call for physicians to make diligent efforts to have telemedicine patients examined in person at least once a year, and your annual physical can meet that.

Preventive Care, Annual Physicals & Screenings

Annual physicals, wellness exams, and health screenings designed to support your long-term health. We build a personalized plan around your age, risk factors, and family history, and review it with you regularly so your preventive care stays up to date.

Acute Illness Care: Colds, Flu, UTIs & More

Personal, attentive care when you are not feeling well, from common infections to unexpected symptoms, with a doctor who already knows your history. Some concerns can be handled by telemedicine, while others need an in-person exam.

Chronic Disease Management

Ongoing management of diabetes, high blood pressure, high cholesterol, and other chronic conditions, so your care does not start over between visits. Regular check-ins, medication adjustments, and lifestyle guidance are part of your care. For conditions such as sleep apnea and COPD, we coordinate your care with the specialists involved.

Personalized Weight Management in Atlanta

A personalized plan built around your body, your goals, and what works for you, looking at nutrition, activity, sleep, stress, and your health history. We track your progress together and adjust the plan as your needs change. Results vary from person to person.

Mental Wellness Support

A whole-person approach to your mental well-being: stress, mood, and emotional health are part of your regular visits, not treated as separate from the rest of your care.

Your Personalized Care Plan

Your care plan can cover nutrition, exercise, supplements, stress, and other pillars of whole-person care, built around your goals and lifestyle, not a generic template.

Generic Medications Delivered to Your Door

Generic medications are included with your membership for your first year and delivered to your door, as described in your membership agreement. Prefer to use your insurance for prescriptions? That works too.

Coordinated Specialist Referrals

Referrals to trusted specialists to help you get the right care when you need it. We follow up after your specialist visit too, so your care stays coordinated between providers.

Transparent Lab & Imaging Pricing

Cash-pay pricing with no insurance markups, with labs drawn at a convenient local lab near you. You will know the cost before you agree to any test. If you have health insurance, you are also welcome to use it for labs and imaging instead.

Care in Your Language

Being understood matters in health care. New Essence Health offers care in English, Hindi, Urdu, Spanish, and Bangla.
Dr. Badrun provides care in each of these languages herself, so you can describe your symptoms, ask questions, and make decisions directly with your physician in the language you are most comfortable with. In-person visits are in Buckhead, Atlanta, and telemedicine visits are available across Georgia.

Hormone Balance & Therapy for Women and Men

Whether you're in perimenopause, going through menopause, or navigating life in the post-menopause phase, or you are a man experiencing symptoms of low testosterone, we start with an honest conversation about what has changed for you. From there, we build a personalized hormone therapy plan aimed at supporting your energy, mood, intimacy, and overall well-being. Treatment is based on your evaluation.

Frequently Asked Questions

Do you offer telehealth?

Yes. New Essence Health offers in-person visits in Buckhead, Atlanta, and telehealth visits across Georgia. Some concerns need an in-person exam, and your physician will tell you when that is the case.

What is the free discovery call?

A chance to ask questions and learn whether New Essence Health is a good fit before you decide to join.

See all frequently asked questions (link to your FAQs page, for example,/faq/).

Ready to Experience Care Like This?

Every service on this page starts the same way: with a conversation. Book a free discovery call, or join today and start with your first visit.

Welcome, New Member

A Year of Generic Medications at No Additional Cost

Join New Essence Health and enjoy a year of free generic prescriptions delivered to your door, plus an Essence Care Health Kit with essential tools to monitor your health from home.