What is Direct Primary Care (DPC)?

Direct Primary Care (DPC) is a membership-based way to receive primary care. You pay one monthly fee and have a direct relationship with your physician, without insurance restrictions or high-volume clinic schedules. Your membership includes longer appointments, direct access to Dr. Badrun by call or secure message, and a personalized wellness plan built around your life.

What is New Essence Health, and how is it different from a traditional practice?

New Essence Health is a Direct Primary Care practice in Buckhead, Atlanta, with telehealth for patients across Georgia. We do not bill insurance for membership-covered primary care, so there are no copays or surprise bills for those services, and pricing is clear up front. Visits are longer and you can reach your physician directly. Whether you are uninsured and looking for an affordable way to get primary care, or you want to pair membership with a high-deductible or health share plan for major medical costs, membership is built around your needs.

Who can join New Essence Health?

New Essence Health cares for adults ages 18 to 64. We do not see children. Individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for membership. If you are unsure whether you qualify, contact us.

What is included in my membership?

Your $150 monthly membership includes direct physician care (unhurried visits with Dr. Badrun, contact between appointments by call or secure message, and care in person at our Buckhead, Atlanta office or by telehealth anywhere in Georgia, with no copays and no visit caps for membership-covered care); unlimited generic medications at no extra cost during your first year, shipped to your door (after the first year, generics remain available at low, cost-plus pricing; specialty medications without a generic equivalent, such as insulin or hormone therapies, are not included, and we guide you to at-cost pricing for them); labs and imaging at direct-rate prices with no insurance markups, completed at trusted local facilities; and insurance flexibility, so if you have health insurance you can still use it for labs, imaging, or prescriptions at any pharmacy or facility of your choice when that costs you less.

How do I become a member?

We keep our panel small so every member gets unhurried care, so joining is a simple three-step process. 1) Discovery call: schedule an introductory call or brief visit to talk about your health priorities, confirm the model fits what you want, and check panel availability. 2) Complete your membership: once accepted, complete your digital enrollment and set up your recurring membership payment. 3) Initial health evaluation: get access to your patient portal and schedule an extended baseline visit so we can build your care plan.

How is DPC different from concierge medicine?

Both offer small patient panels and more access to your physician. Concierge practices typically charge an annual retainer, commonly starting around $2,000, and still bill your insurance for visits. Direct Primary Care replaces insurance billing for primary care with one monthly membership.

How much does membership cost?

Membership is $150 per month, plus a one-time $125 enrollment fee that includes your Essence Care Health Kit. Additional household members have reduced pricing. There is no contract length.

Is there an enrollment fee?

Yes. A one-time $125 enrollment fee applies when you join, in addition to your $150 monthly membership. It includes your Essence Care Health Kit, a physician-curated blood pressure monitor, pulse oximeter, thermometer, and digital scale, so you can track your health at home and give Dr. Badrun accurate data between visits.

How does pricing work for families or multiple members of the same household?

Your primary household membership is $150 a month, with a $125 enrollment fee that includes your household's Essence Care Health Kit. Each additional household member joins at a reduced $140 a month, with a $75 enrollment fee, and receives the same care and direct access to Dr. Badrun. All members must be adults ages 18 to 64.

Is there a contract? What is your cancellation policy?

There is no long-term contract. We ask for one month's notice before you cancel so we can wrap up your care smoothly. If you decide to rejoin in the future, we would be glad to have you back. Re-enrollment after cancellation includes a $300 enrollment fee.

Does New Essence Health accept my private health insurance?

No. New Essence Health is a membership-based Direct Primary Care practice and does not bill insurance for our services. It is not health insurance, and you do not need health insurance to join. Membership is paid directly by you, whether or not you have coverage. If you have health insurance, you can still use it outside our practice for labs, imaging, prescriptions, specialist visits, or emergency care whenever that lowers your out-of-pocket cost. Individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for membership.

Do I still need health insurance?

Most people should keep some form of coverage for costs membership does not include: hospital stays, surgery, emergency care, and most specialist care. Membership covers your primary care with us. A licensed insurance professional can help you choose the right plan.

Can I use my Health Savings Account (HSA) to pay for my membership?

Yes, in many cases. Under the One Big Beautiful Bill Act, signed into law in 2025 and effective January 1, 2026, HSA funds can be used for direct primary care memberships. To qualify, the membership fee must stay within $150 a month for an individual or $300 a month for a family, and you must be enrolled in a qualifying high-deductible health plan (HDHP). Our individual membership fits within the limit. Households whose combined membership fees are above the $300 family limit may not qualify, so confirm with your HSA administrator or a tax professional.

Are in-person office visits available?

Yes. New Essence Health offers in-person visits at our Buckhead, Atlanta office, alongside telehealth for patients throughout Georgia. Many day-to-day primary care needs can be addressed virtually, but some visits, like your initial comprehensive intake and physical exams, are in person. Georgia state regulations require at least one in-person exam each year for telehealth patients, which your annual comprehensive physical already satisfies.

How do I schedule an appointment?

As a member, you can request visits directly by call or secure text, with no call center or referral required, for both in-office visits at our Buckhead, Atlanta location and virtual visits from anywhere in Georgia.

How long are appointments?

Appointments are built around your needs. While standard insurance-based primary care visits are often ten to fifteen minutes, our appointments typically range from thirty to sixty minutes, giving us time to explore your concerns, answer your questions, and build a plan together.

Do you offer virtual appointments?

Yes. In addition to in-person visits at our Buckhead, Atlanta office, New Essence Health provides telehealth visits for patients located in Georgia, whether you are traveling within the state or prefer the convenience of care from home.

What if I travel out of Georgia?

Telehealth is how we stay in touch when you travel. Contact us before your trip so we can let you know what is possible while you are away. For urgent needs or emergencies while traveling, go to the nearest urgent care or emergency room.

How effective is virtual care compared to an in-person visit?

For many ongoing primary care needs, telehealth offers the same personal attention as an in-person visit, without travel time. With your Essence Care Health Kit, virtual visits give Dr. Badrun accurate data to evaluate and manage your health from home. If a concern needs a hands-on exam, we will arrange an in-person visit at our Buckhead, Atlanta office.

Can I reach out between visits?

Yes. As a member you can reach out between visits by call, text, or email whenever a question or concern comes up. We aim to respond in a timely, personal way, though response times can vary. For emergencies, call 911.

Is there a limit to the number of visits I can have?

We do not set rigid visit limits. You have flexible access to in-person and telehealth appointments as needed for your health, scheduled around clinical need so our time stays available for thorough evaluations and prompt attention to acute concerns.

Which medications are covered with membership?

Unlimited generic medications are included during your first year, shipped directly to your door at no extra cost, whether that is two prescriptions or fifteen. Specialty medications without a generic equivalent, such as insulin and hormone therapies, are not included in the membership. We guide you to at-cost pricing for them.

What happens to medication pricing after the first year?

The first-year benefit is a one-time welcome benefit for new members and does not reset if you cancel and rejoin. After your first year, generics remain available at low, cost-plus pricing, below standard retail. For specialty medications without a generic equivalent, we continue to guide you to at-cost pricing at any time.

How affordable are labs and imaging for members?

Because there are no insurance markups, members pay discounted cash rates for labs and imaging, which can be much lower than typical hospital and health-system prices. Tests are done at a convenient local facility, and you see the price before anything is run. If you would rather use your health insurance for diagnostic tests, the choice is yours.

Do you treat chronic conditions?

Yes. We partner with members to manage conditions such as hypertension, type 2 diabetes, high cholesterol, thyroid disorders, and cardiovascular risk factors, with extended visits and ongoing monitoring through your Essence Care Health Kit.

How do you take care of acute issues?

When you feel unwell, you can contact Dr. Badrun directly, without phone trees or a triage desk. Together, we decide on the right next step, whether that is an in-person visit at our Buckhead, Atlanta office or a virtual consultation. For severe or life-threatening emergencies, call 911 or go directly to the nearest emergency room.

Do you provide preventive care?

Yes. Preventive care is the foundation of our practice. Membership includes annual comprehensive physicals, screening recommendations, and proactive health monitoring, with time for a thorough evaluation.

What happens if I need specialist care?

We stay at the center of your care. If you need specialized testing or consultations outside our practice, Dr. Badrun guides and coordinates the referral process.

What should I do in a medical emergency?

Always seek immediate emergency care. If you have severe symptoms such as chest pressure, difficulty breathing, or sudden neurological changes, call 911 or go directly to the nearest emergency department. Do not wait to reach us first. New Essence Health provides ongoing primary care, not emergency services.

What about after-hours urgent issues?

As a member, you can message or call our office for urgent guidance after hours, and when possible, Dr. Badrun will help triage your symptoms or offer advice. New Essence Health is not a 24-hour emergency center or walk-in urgent care, so there may be times after hours when hands-on care, imaging, or testing is needed right away. In those situations, or if we cannot be reached promptly, a local urgent care clinic is the safest option, and we will coordinate follow-up with you the next business day.

What is your policy on controlled substances?

Your long-term health and safety come first. We take a conservative approach to prescribing controlled medications such as opioids and benzodiazepines. For chronic pain, we partner with a pain management specialist and explore effective non-narcotic options together. For anxiety and mental health, we prioritize evidence-based first-line therapies and holistic techniques, and connect you with trusted psychiatric specialists when needed. For the safety of patients and staff, we do not store or dispense controlled substances at our Buckhead, Atlanta office.

Do you provide vaccinations?

We review your immunization needs as part of your annual physical and give personalized guidance. We do not administer vaccinations in our office, but we can point you to nearby options such as your local pharmacy or health department.

Do you see patients who do not speak English?

Yes. Dr. Badrun speaks English, Spanish, Bangla, Urdu, and Hindi, in person at our Buckhead, Atlanta office and through telehealth across Georgia.

Privacy Policy - newessencehealth.com

New Essence Health Privacy Policy

Effective date: October 11, 2026

1. Who we are and what this policy covers

This Privacy Policy explains how New Essence Health, P.C. (“New Essence Health,” “we,” “us” or “our”) collects, uses and shares information when you visit newessencehealth.com (the “Website”), contact us, or book a discovery call or appointment through the Website.

New Essence Health is a direct primary care practice at 3143 E Shadowlawn Ave NE, Atlanta, GA 30305. Dr. Farzana Badrun provides in-person care in Buckhead, Atlanta and telemedicine to patients located in Georgia.

This policy applies to the Website and to marketing communications. It does not replace our HIPAA Notice of Privacy Practices, which explains how we use and protect the health information in your medical record once you become a patient. If the two ever differ for health information, the Notice of Privacy Practices controls.

By using the Website, you agree to this policy. If you do not agree, please do not use the Website.

2. Information we collect

We collect only what we need to respond to you and to run the Website.

Information you give us. When you fill out a contact or discovery-call form, schedule a visit, call, text or email us, we may collect your name, email address, phone number, preferred contact method, and the message you choose to write.

Information collected automatically. When you visit the Website, our servers and the tools described below may record your IP address, browser and device type, operating system, pages viewed, links clicked, referring page, approximate location (city or region), and the date and time of your visit.

Cookies and similar technologies. Cookies are small files stored on your device. We use them to keep the Website working, to understand how visitors use it, and, when we advertise, to measure how well our ads work and to show our ads to people who may be interested. You can control cookies as described in Section 8.

Please do not send us sensitive health details through the Website (see Section 5).

3. How we use information

We use the information we collect to:

respond to your questions and schedule discovery calls or appointments;
explain our membership and services;
operate, secure and improve the Website;
understand which pages and content are useful to visitors;
advertise our services online and measure the performance of our advertising;
send practice updates or health education you have asked for, with an easy way to opt out; and
comply with legal obligations and protect our rights.

What we do not do. We do not sell your personal information. We do not use health information about you for advertising, and we do not build advertising audiences from visits to pages about health conditions or from information you share with us as a patient.

4. Google services on our Website

The Website uses Google services that place cookies or use similar technologies on your device. Google may collect information about your visit in line with its own privacy policy. We may add or change the tools we use over time, and this section applies to Google services we use now or add later.

Google Analytics. We use Google Analytics, and may use similar analytics tools, to learn how visitors find and use the Website (for example, which pages are viewed and for how long). Google Analytics collects data such as your IP address, device and browser details, and pages visited. We use this information in aggregate to improve the Website.

Online advertising and conversion measurement. We may advertise our services online, including through Google Ads. Third-party vendors, including Google, may use cookies or similar identifiers to show our ads on Google and other websites and to measure whether an ad led to a call, form or booking. We may also use similar tools from other advertising or social media platforms, which have their own privacy policies and opt-out controls. We do not use remarketing or personalized-advertising lists based on health conditions or on any information that identifies you as a patient.

Google Business Profile, Maps and reCAPTCHA. We may show a map, link to our Google Business Profile, or use Google reCAPTCHA to protect our forms from spam. These services may collect your IP address and device information.

How to control Google’s use of your data.

Learn how Google uses data from sites that use its services: policies.google.com/technologies/partner-sites

Opt out of Google Analytics with the browser add-on: tools.google.com/dlpage/gaoptout

Manage or turn off personalized ads: adssettings.google.com

Read Google’s Privacy Policy: policies.google.com/privacy

5. Health information and HIPAA

The Website is for general information and for contacting us. It is not a secure place to share medical details, and it does not create a doctor-patient relationship.

Please do not include diagnoses, symptoms, medications, test results or other sensitive health details in website forms, contact messages, emails or text messages. Call us at (770) 637-1544 instead, or wait until you are a patient and use our secure patient channels.
Once you become a patient, the health information in your medical record is protected under the Health Insurance Portability and Accountability Act (HIPAA) and Georgia law, and is handled as described in our Notice of Privacy Practices.
In an emergency, call 911. Do not use the Website or email to ask for urgent medical help.

6. How we share information

We do not sell your personal information. We share it only in these situations:

Service providers that help us run the Website and the practice, such as website hosting, scheduling, email and text messaging, analytics and advertising providers. They may use the information only to provide services to us.

Legal and safety reasons, when required by law, subpoena or court order, or to protect the rights, safety or property of our patients, the public or the practice.

Business changes, if the practice is sold, merged or reorganized, in which case information may transfer to the new owner under terms at least as protective as this policy.

With your consent, when you ask us to share information with someone.

Patient health information is shared only as permitted by HIPAA and described in our Notice of Privacy Practices.

7. Security and retention

We use reasonable administrative, technical and physical safeguards, including encrypted (HTTPS) connections on the Website. No method of sending or storing data online is completely secure, so we cannot guarantee absolute security.

We keep website inquiry information only as long as needed to respond to you and to meet legal or business needs, then delete or de-identify it. Medical records are kept for the periods required by Georgia law.

8. Your choices and rights

Cookies. You can block or delete cookies in your browser settings, and you can use the Google opt-out links in Section 4. Blocking some cookies may affect how the Website works.

Do Not Track. Browsers offer “Do Not Track” signals. Because there is no common standard for them, the Website does not currently respond to them.

Emails and texts. Click “unsubscribe” in any marketing email, or reply STOP to a text, to opt out. We will still contact you about appointments or your account.

Access, correction and deletion. You may ask what personal information we hold from your Website use, ask us to correct it, or ask us to delete it. Contact us using the details in Section 10. We may need to verify your identity and may keep information we are legally required to keep. Requests about your medical record follow HIPAA procedures.

State privacy laws. Some states give residents additional rights over their personal information. If you live in one of these states, contact us and we will review your request under the law that applies.

9. Children, other websites and changes

Children. Our services are for adults aged 18 and older, and the Website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has sent us information, contact us and we will delete it.

Other websites. The Website may link to other sites, such as Google, social media or payment and scheduling providers. We do not control them and are not responsible for their privacy practices. Please read their policies.

Changes to this policy. We may update this policy from time to time. The “Effective date” at the top shows the latest version. If we make significant changes, we will post a notice on the Website.

10. Contact us

New Essence Health, P.C.

3143 E Shadowlawn Ave NE, Atlanta, GA 30305

Phone: (770) 637-1544

Email: info@newessencehealth.com

Website: newessencehealth.com

New Essence Health Privacy Policy

1. Who we are and what this policy covers

2. Information we collect

3. How we use information

4. Google services on our Website

5. Health information and HIPAA

6. How we share information

7. Security and retention

8. Your choices and rights

9. Children, other websites and changes

10. Contact us

Committed to Your Journey Toward Better Health Every Day

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Committed to Your Journey Toward Better Health Every Day

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New Essence Health Privacy Policy

1. Who we are and what this policy covers

2. Information we collect

3. How we use information

4. Google services on our Website

5. Health information and HIPAA

6. How we share information

7. Security and retention

8. Your choices and rights

9. Children, other websites and changes

10. Contact us

Phone

Email

Address

A Year of Generic Medications at No Additional Cost