In short: New Essence Health offers in-person Direct Primary Care in Buckhead, Atlanta, and telemedicine primary care to patients anywhere in Georgia. Telemedicine visits cover the majority of primary care needs — chronic disease management, follow-ups, acute illness triage, and wellness coaching — with the same unhurried, direct-access model as in-person care.
The short answer
New Essence Health is based in Buckhead, Atlanta, but its Direct Primary Care membership is built to serve patients anywhere in Georgia through telemedicine — full video or phone visits with Dr. Farzana Badrun, not a triage nurse or rotating on-call provider. Telemedicine is included in every New Essence Health membership at no additional cost.
Why telemedicine matters for primary care access in Georgia
Georgia has some of the starkest urban-rural healthcare access gaps in the country — many counties have no practicing primary care physician at all. Telemedicine doesn’t replace the need for local emergency and hospital infrastructure, but it does close a very real gap for ongoing primary care: chronic disease management, medication follow-up, acute illness guidance, and preventive counseling can all happen over video with the same physician every time, regardless of your zip code.
What can be handled by telemedicine?
- Chronic disease management check-ins (diabetes, hypertension, hyperlipidemia, and more)
- Medication management and refill visits
- Acute illness triage (cold and flu symptoms, UTIs, rashes, and similar concerns)
- Mental wellness check-ins and stress management
- Wellness coaching, nutrition consultation, and lifestyle counseling
- Reviewing lab results and next steps
What typically needs an in-person visit?
Your comprehensive intake exam, hands-on physical exams, and certain procedures are best done in person at the Buckhead office. Dr. Badrun will always let you know clearly which visit type is appropriate — the goal is matching the right care setting to the need, not defaulting to video for everything.
How a telemedicine visit works
- Schedule directly with Dr. Badrun by phone or secure message — most members are seen same-day or next-day.
- Join your visit by secure video or phone at the scheduled time.
- Receive a full 30–60 minute unhurried visit, exactly as you would in the office.
- Get any follow-up — prescriptions, lab orders, referrals — coordinated the same day.
Health equity is the point, not a side benefit
New Essence Health was built on the belief that where you live in Georgia shouldn’t determine the quality of your primary care relationship. Telemedicine is how that commitment becomes real for patients from North Georgia to the coast — the same physician, the same unhurried visit, the same direct access, wherever you are.
